MEET THE TEAM

Access to the right talent is one of the biggest challenges in successfully launching and
running a reliable supply chain. Our core team is comprised of bright, passionate people
who are committed to a high standard of ethics and an unbeatable level of customer service.

USA

SABRINA FINLAY CEO

Working in a range of American, European and Chinese factories, Sabrina's experience includes everything from making shoes in active production lines to product development and factory management. She previously served as Director of Operations, running 3D custom shoe programs for bespoke and medical footwear, and overseeing factory transitions between the United States and China during the collapse of the footwear industry. She helped launch Asics Foot ID and contracted under Lockheed Martin to fit US Air Force pilots in custom flight equipment. Her focuses include business development, strategy, factory oversight, and advancing manufacturing protocols. 

ALEXANDRA TOSKAS TRADE ASSOCIATE

With over a decade of customer service experience, and a wide range of research, design and administrative skills, Alex is a key liaison between startups and our manufacturing team. She supports both our US and China Teams with development, operations and logistics projects, and is an invaluable resource to new designers and startups looking for guidance.

ARTHUR OXBOROUGH MARKETING STRATEGIST

An analytical design thinker with a multidisciplinary background and a passion for creative collaboration, Arthur brings a breadth of knowledge in luxury marketing to a business that is focused on the backend of the fashion industry. He is experienced in brand management, product development, retail design and merchandising in both the digital space and traditional brick-and-mortar retail settings. Applying a deep understanding of branding and communications, Arthur's mission is to support client branding and engage startups, designers and brands with the manufacturing side of the footwear industry.

CHRIS FINLAY BOARD MEMBER

With a deep expertise in design and innovation strategy, Chris bridges the gap between design and business to create meaningful results. He has provided strategy for companies including Target, HP, Mayo Clinic, and Hunter Douglas. He currently serves as Director of Experience Design and Innovation at UnitedHealth Group, a Fortune 17 company. Chris helped transform Otabo from an OEM-focused factory business into a premium, full-service trading company.

CHINA

RYAN SHAFFER DIRECTOR OF PRODUCTION

After working in factories for nearly a decade, Ryan built Otabo's second custom shoe factory and developed systems and protocol for fit research, product development, production planning, facility maintenance, inventory and quality control. He currently oversees operations in China, and leads our team in growing our factory network of materials suppliers, tooling makers, equipment manufacturers, testing labs, and factories. Ryan’s work has helped Otabo establish over 50 industry-leading factories and transform the company into one of the most diverse and high quality factory resources in footwear.

KENNETH LEUNG SENIOR TRADE MANAGER

Ken has extensive expertise in shoemaking and concept footwear development, with a background in both small batch bespoke and mass production. He leads our team onsite at factories, and is responsible for supervising development and production projects, factory and logistics scheduling, and implementing unique quality control processes, customized for each individual production run. Ken also plays a key role in growing our onsite teams and development resources, and advancing manufacturing technologies and criterion. 

KATHERINE HUANG DEVELOPMENT & PRODUCTION ACCOUNT MANAGER

With a background in international import/export, footwear development and quality control, Kat takes a lead role on some of our most challenging development projects. From vetting new factories to analyzing and assessing new materials and production processes, Kat helps ensure that we are developing a superior product that meets, and more often than not, surpasses industry standards.

SAKINA BOULAAYOUNE SOURCING SPECIALIST

Fluent in French, Arabic, English and Chinese Mandarin, Sakina has spent her career overseeing trade projects between China, Europe, Africa and The Middle East. As an expert in factory contracts and costing research, Sakina provides insight to factory negotiations to help establish competitive pricing and terms for clients.

WINNIE WU OFFICE & HR MANAGER

An expert in local affairs and China relations, Winnie helped establish Otabo as a competitive foreign entity in Guangzhou and surrounding provinces. In addition to supporting our Management Team with growing Otabo's network of factories and logistics providers, Winnie also provides guidance and assistance with healthcare, housing and travel to our development team, production staff, craftsmen and factory workers - expats, locals and migrant workers alike. She is an invaluable part of building a motivated and competitive team in one of the world's largest manufacturing hubs.

AHPING MASTER CRAFSTMAN

A skilled artisan and master shoemaker, AhPing works with our with our development and production Teams to test materials and engineer new construction processes. His guidance is a crucial in helping us determine solutions when factories have difficulty engineering new and innovative designs to be viable for mass production. AhPing also leads our workshop’s team of shoemakers and craftsmen and oversees training for Master Pattern Makers and Master Cutters.

HOWARD SHAFFER FOUNDER & BOARD MEMBER

For over 30 years Howard has been making shoes in China. He established Nike's first factory and founded a group of factories that became a key model of venture partnership in China, succeeding where others failed. He was a delegate for Beijing's Foreign Investors Chamber of Commerce, Vice Chairman of the Guangdong Foreign Investment Council, and Vice Chairman of the Guangzhou Footwear Manufacturers Association. Through his work with these organizations, he helped established Footwear as a Top 10 industry for China's plan for economic growth.

Return Policy : Education Course

The Education Course is non-refundable. You will retain access to the course for 6 months from date of purchase.

 

Return Policy : Individual Chapters

Education Course chapters are non-refundable. You will retain access to each chapter for 6 months from date of purchase.

 

Return Policy : Tools, Templates, and Guides

Tools, Templates & Guides are non-refundable. You will retain access to these materials for 1 year from date of purchase.

Return Policy: Consulting

Consulting hours are non-refundable. Session must be conducted within 1 year of purchase. Rescheduling requires 2 business days of notice.

 

Return Policy : Documentation

Documentation is non-refundable and must be applied to a consulting session conducted within 1 year of purchase.