Chapter 3: Marketing and Product Definition

Knowing what to make and why is critical to your success. This chapter will introduce you to market research fundamentals; how to define your customers, your price; and getting a commerce site online. All of these are a part of marketing your product succesfully.

Documents

Competitive Analysis Framework
Customer Definition Tool
Persona Analysis Tool
Product Category Analysis Tool
Product Definition Worksheet

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The Education Course is non-refundable. You will retain access to the course for 6 months from date of purchase.

 

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Education Course chapters are non-refundable. You will retain access to each chapter for 6 months from date of purchase.

 

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Tools, Templates & Guides are non-refundable. You will retain access to these materials for 1 year from date of purchase.

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Consulting hours are non-refundable. Session must be conducted within 1 year of purchase. Rescheduling requires 2 business days of notice.

 

Return Policy : Documentation

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